Browsing Stratford School of Interaction Design and Business by Subject "Persuasive strategies"
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Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types
(Association for Computing Machinery, 2018-04-21)Persuasive gameful systems are effective tools for motivating behaviour change. Research has shown that tailoring these systems to individuals can increase their efficacy; however, there is little knowledge on how to ...