Browsing Theses by Author "Tucker, Trent Randolph"

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Supply Chain Orientation: Refining a Nascent Construct

Tucker, Trent Randolph (University of Waterloo, 2011-01-20)

<p>The purpose of this research is to refine the notion of Supply Chain Orientation (SCO) as originally posited by Mentzer et al. (2001) and Min and Mentzer (2004). Supply chain orientation is defined to be “the extent to ...