Show simple item record

dc.contributor.authorBanyai, Maria 21:21:05 (GMT) 21:21:05 (GMT)
dc.description.abstractThis study addresses the measurement of satisfaction. In doing so, it proposes a hypothetical conceptual framework for examining visitors’ satisfaction with their experiences in nature-based settings. Visitors’ overall satisfaction with their experiences was examined in terms of its relationships to visitors’ satisfaction with various site attributes, to visitors’ perceived importance of interpretive programs to learning, and how it is affected by visitors’ age, gender (male or female) and visitation pattern. The responses of 1309 Visitor Information Program (VIP) surveys returned by visitors to two national sites in Nova Scotia (Port Royal National Historic Site and Kejimkujik National Park and National Historic Site) provided the data for this study’s investigation. Secondary data analyses revealed that visitors’ satisfaction with the site attributes has the strongest effect on their overall satisfaction with their experiences. While visitors’ perceived importance to learning was also found to be positively correlated to overall experience satisfaction, when other variable are taken into consideration, its effect on overall satisfaction was found not to be statistically significant. Amongst these variables, gender was found to explain a significant amount of variance in visitors’ overall satisfaction with experiences in nature-based settings. Moreover, visitors of different age groups differ significantly in their perceptions of importance of interpretation to learning, and in their satisfaction levels. Although the findings show high levels of satisfaction at both sites, these are taken with caution. A discussion of the issues related to the measurement of satisfaction is provided, along with recommendations for a more discriminant, valid and reliable satisfaction measurement instrument.en
dc.publisherUniversity of Waterlooen
dc.subjectvisitor satisfactionen
dc.subjectnature-based settingsen
dc.subjectsatisfaction measurementen
dc.subjectParks Canadaen
dc.titleAssessing Visitors' Satisfaction at Parks Canada Sitesen
dc.typeDoctoral Thesisen
dc.subject.programRecreation and Leisure Studiesen and Leisure Studiesen
uws-etd.degreeDoctor of Philosophyen

Files in this item


This item appears in the following Collection(s)

Show simple item record


University of Waterloo Library
200 University Avenue West
Waterloo, Ontario, Canada N2L 3G1
519 888 4883

All items in UWSpace are protected by copyright, with all rights reserved.

DSpace software

Service outages