Browsing Arts (Faculty of) by Author "Yoshida, Emiko"
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Impacts of implicit normative evaluations on stereotyping and prejudice
Yoshida, Emiko (University of Waterloo, 2009-09-22)The present research examined how other people’s evaluations towards social groups will develop and how these evaluations will affect discriminatory behaviour outside of conscious effort. By living in a society people are ... -
The Influence of Implicit Norms on Cognition and Behaviour
Yoshida, Emiko (University of Waterloo, 2007-02-09)Recent development of implicit measures has enabled researchers to investigate the relation between implicit attitudes and automatic behaviours. Among these measures, the implicit association test (IAT: Greenwald, McGhee ...