Browsing Recreation and Leisure Studies by Supervisor "Havitz, Mark"
Now showing items 1-3 of 3
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An Exploration of Destination Brand Love among Theme-Park Based Tourists and Excursionists
(University of Waterloo, 2019-02-13)“Love” towards a brand functions as one critical component of customer brand relationships (CBRs) (Fetscherin & Heinrich, 2015; Fournier, 1998). Brand love is an under-researched but increasingly important marketing construct ... -
Exploring the Dynamics of Ego Involvement among Canadian Backpackers: An Achievement Goal Interpretation
(University of Waterloo, 2016-01-22)ABSTRACT Among outdoor adventure activities, backpacking has grown in popularity among travelers, marketers, and academia in recent years. However, to date research focusing on Canadian backpacker characteristics and ... -
Exploring the influence of family holidays on Chinese adolescents' subjective wellbeing
(University of Waterloo, 2017-09-27)Holiday travel experiences may have potential to increase post-travel subjective wellbeing (SWB). Although positive association between travel and individual’s SWB has been established, extant research on holiday travel ...